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Grand Canyon University


Doctor of Business Administration - Marketing - Quantitative Research (Online)

In GCU’s quantitative DBA with an Emphasis in Marketing, students will develop expertise in the creation of a sampling plan and the collection of data. Students pursuing this degree will focus on analyzing events by interpreting numeric data, while students pursuing GCU’s qualitative DBA will focus on analyzing events by gaining insight into how and why people think, believe and behave.

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