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Southern New Hampshire University

2500 N River Rd 
Manchester NH 3106 

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Bachelor of Science in Business Administration - Marketing (Online)

To succeed in business, you need a deep understanding of how organizations run. That's why interpersonal skills, strategic problem solving and operational principles are at the core of Southern New Hampshire University's online Bachelor of Science in Business Administration program. By focusing on these key business skills, this degree program will help prepare students to be successful entrepreneurial thinkers and decision-makers in various fast paced, complex environments.

Capture the hearts and minds of consumers with an online bachelor's in business administration with a concentration in marketing.

This specialized marketing concentration will introduce you to areas such as market research, social media marketing and communication and consumer behavior, so you can be prepared for a variety of careers in the fast-paced and ever-evolving field of marketing.

With a marketing-focused business degree under your belt, you'll have the skills required for a variety of entry- and mid-level marketing roles in advertising, customer relations, market research, product/brand management, product distribution, purchasing, retail management and sales.

The curriculum for this marketing concentration focuses on developing effective leadership tools for survival, growth, increased productivity and conflict management in today's increasingly complex business environment. By combining broad-based business courses with marketing courses, you'll learn how to apply theory to real-world situations.

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